Distillery’s focus
Flavor to delight those who want to drink a more unique shochu
SHORO SHUZO’s main product is SHORO, an authentic sweet potato shochu. “Recently there has been an increase in light-tasting sweet potato shochu brands. But our shochu has a deep, rich flavor, making it highly satisfying to drink. It’s the kind of shochu that so-called “shochu aficionados” (shochu lovers) prefer.” The reason for this is because SHORO is precisely the type of shochu that the distillery’s president and the distillery workers like and want to make.
Delicious water and house yeast
“Ubagasako”, which was part of the distillery’s name at the time of its establishment, is the name of the local area, and it was said that “There is delicious water in Ubagasako”. The whole area comprises deposits of volcanic ash and sand, and the underground water that passed through these layers, gushing forth from wellsprings, has been known since ancient times for its delicious taste.
After Miyazaki Yeast has been used as the initial starter yeast, as the work of scooping up the moromi (yeast mash) then adding more continues, the distillery’s house yeast begins to work more and more over a period of several weeks. All distilleries have a house yeast, and because of its strong influence, ultimately our house yeast gradually creates the moromi that forms the base of our distillery’s taste. It creates the shochu’s character.” (Mr. Yano)
A special shochu, made the traditional way
The machine used to wash the ingredient sweet potatoes is now powered by electricity rather than a water wheel, but this is about the only this that has changed—in principle, the shochu-making process remains the same as in the old days. SHORO is made solely with Kogane Sengan sweet potatoes, while KUROKOJIJIKOMI SHORO is made solely with Miyazaki Beni sweet potatoes, a sweet-tasting red potato grown in southern Kyushu. Even though both are authentic sweet potato SHORO shochu their taste and aroma are completely different because of the different sweet potato varieties.
The flavor also changes depending on the distillation method. SHORO SHUZO also produces products such as “specially distilled unprocessed shochu” (which is distilled at the maximum alcohol content of 44% and bottled without adding water) and SHORO GENSHU (an undiluted unprocessed shochu with an alcohol content of 37%).
Company Profile
| Company Name | SHORO SHUZO CO., LTD.（松露酒造株式会社） |
|---|---|
| Address | 1-17-5 Terasato, Kushima-shi, Miyazaki Prefecture, Japan |
| Phone | +81-987-72-0221 |
| FAX | +81-987-72-2883 |
| Tour of a Warehouse | Brewery/distillery tours are not available. |
| web | http://shouro-shuzou.co.jp |
